Matt Cutts: Misconceptions In Google SEO Rankings

Matt Cutts talks about what are some misconceptions in Google SEO and the affects on SEO company's, as mentioned many times all over many forums SEO providers shifted the blame at Google Search Engine accusing there Panda and penguin updates are just a big plan for Google to cash in and make users shift towards Pay Per Click advertising, as Matt mentions , during the introduction of Google Panda and Penguin, the revenue from Google Adwords went down, so its all about giving the best results and answers to people who are searching for products and services, showing the most relevant websites that can help the user and make it easy for user to navigate and find what they are searching for in Google, the plan is from Google to provide websites in results that are fast useful easy to navigate handy features ETC, watch video below.